The Expert Selling Machine
is a transformational mentoring & accelerated done-with-you LinkedIn lead generation program built to support Coaches & Consultants selling B2B services who want to build a Repeatable, Predictable, Measurable client acquisition system!
Click here to watch a video message from Trevor
You May Be SOLO … But You Are NOT Alone!
In working with “Coaches & Consultants”, we know that YOU are the best marketing/sales asset in your business. Your clients “buy” YOU…YOUR expertise…YOUR unique process…YOUR proven results. So our mission is to empower YOU to land more clients using LinkedIn and to “clone” YOUR authentic voice (because YOUR reputation is important to you!) so we can amplify your sales opportunities with an outsourced LinkedIn lead generation system that will help you land more of your perfect clients!
We find that our clients all struggle with the 3 T’s (Tech, Team & Time). Our program has been structured to remove the TECH overwhelm by providing you with a clear framework and access to a TEAM of experts (and outsourced freelancers) that will support you in building a qualified sales pipeline so you can spend your valuable TIME on the most important (and profitable) areas of your business.
We do this by helping you with….
Positioning (nailing down your offer, pricing & targeting to work with the RIGHT clients)
Lead Flow (leveraging LinkedIn lead generation to build a consistent sales pipeline)
Sales Process (qualifying prospects, booking appointments & closing sales)
Authority Building (attracting prospects with topic expert content marketing & video)
The LinkedIn LINCHPIN Method
As an Expert Coach or Consultant selling high-ticket B2B services, you don’t need 100’s of clients….you only need a handful to high-quality clients that will pay you top $$ to solve big problems in their business. This method will allow you to authentically connect with your TOP prospects, accelerate the “know, like trust” factor critical to B2B sales and help you become the “Indispensable LINCHPIN” to your future client’s success by unapologetically sharing your gifts (expertise).
Leveraging this outbound prospecting framework will help you build the “blueprint” of your authentic voice, which allows you to amplify your prospecting efforts by “cloning” yourself (using a “virtual assistant” that can message and engage your behalf) and relieve your TIME to focus on high-leverage, revenue generating activities and delivering exceptional experiences & results for your clients!
Access the LinkedIn LINCHPIN Method Workdoc
The SOLO Method
The key to standing out amongst increasing competition in your field, so you are seen as the go-to expert, comes down to FOCUS and ACTION. The SOLO Method was built to help you get crystal clear on the ONE Audience (SOLO Market) that you can best serve, the ONE Offer (SOLO Model) that will get them their desired results and the ONE Message (SOLO Funnel) approach that will help you accelerate the buyer’s journey.
When you nail these 3 pillars, you create consistent, qualified LeadFlow, CashFlow & WorkFlow. Which translates into more high-quality clients that know, like and trust you to solve big problems in their business.
The RPM Framework
In order to build a Repeatable, Predictable, Measurable Client Acquisition System, we follow our proven formula for “scaling” expert businesses. It starts with “training” the expert (YOU), so we can build the “blueprint” of your authentic voice. From there we “clone” the expert (YOU) so we can amplify your prospecting efforts. Then we bolt on the people, processes and systems to “scale” the expert (YOU).
We’ve done this with 100s of Expert Coaches & Consultants over the past 3 years. And, the outcome you can expect is that you can spend more time in your core genius (delivering exceptional results for your clients) by never having to worry about where your next client will come from!
This Is For You If…
You have a history of working with clients with proven results (aka..you are an expert! 🙂
You are selling B2B (either “Small B” to “Small B” OR “Small B” to “Big B”)
You are selling a “high value” offer typically over the phone, Zoom (or in person)
You work with clients “one on one” OR “one to group” (in person or online)
You are TIRED of relying on “random” referrals, attending time consuming networking events and “do it all yourself” training programs to grow your business
You are DONE with being paralyzed by having too many tasks on your to-do list and not knowing what to focus on to get the best (and fastest) results
You are willing to invest in the required software and outsourced help (as needed) to reach your revenue goals (with our guidance and support of course 🙂
You are coachable and willing to put in the hard work to make your business successful!
You realize that if your typical sales cycle is 3-6 months, then it might not be realistic to expect you’ll land a client in the first few weeks (but confidence comes from conscious awareness of incremental progress towards something meaningful…..and if you trust the process, remain patient and do the right things…you will be successful with this program)
Here’s What You Get….
Expert Selling Academy (lifetime access)
- Micro training videos, worksheets & scripts
- Learn more here: http://expertselling.com/academy
(1x per week) 1-on-1 - Implementation Call (30 mins)
- You will meet with your assigned Account Director every week who will guide you through our process and manage our internal Campaign Manager & LinkedIn virtual assistant team that will be executing your LinkedIn lead generation strategy using your LinkedIn account.
(1x per week) Group Call - Mastermind Hot Seat (60 mins)
- You will be assigned to a “POD” group that will include 5 other high-achieving SOLOpreneurs that are committed to leveling up their businesses and lives!
- These Zoom meetings will be facilitated by your Account Director.
- Each POD participant will have their time on the “hot seat” to share where they are “stuck” and would like support in implementing our proven system.
(2x per month) Group Call - Mindset Performance (60 mins)
- Once every 2 weeks our Mindset Mentor, Danielle Grant will host a group call with ALL participants in our Expert Selling Machine program.
- These Zoom meetings will provide you with actionable exercises that will help you build a resilient mindset that is focused on leveling you up while building new habits that will support your vision.
- The format is part “teaching” and part “sharing” where all participants are encouraged to, show up, learn, participate, ask questions and stay accountable to reaching their goals
(1x per month) Group Call - Sales Performance Hour (60 mins)
- Once every month our Founder, Trevor Turnbull will host a group call with ALL participants in our Expert Selling Machine program.
- These Zoom meetings will provide you with actionable exercises that will help you level up your sales skills by focusing on sales process, sales scripting, sales objection handling and closing more sales!
- The format is part “teaching” and part “sharing” where all participants are encouraged to, show up, learn, participate, ask questions and stay accountable to reaching their goals
(1x per month) Group Call - Content Performance Hour (60 mins)
- Once every month our Founder, Trevor Turnbull will host a group call with ALL participants in our Expert Selling Machine program.
- These Zoom meetings will provide you with actionable exercises that will help you level up your content skills by focusing on content strategy & ideas, content production, content post-production, content distribution & content engagement!
- The format is part “teaching” and part “sharing” where all participants are encouraged to, show up, learn, participate, ask questions and stay accountable to reaching their goals
(1x per month) Group Call - CEO Office Hours (60mins)
- Once every 2 weeks our Founder/CEO, Trevor Turnbull, will host a group call with ALL participants in our Expert Selling Machine program.
- These Zoom meetings will provide you with a “behind the scenes” look at what’s working now in our business and provide you with the “big picture” vision of what you should be aspiring to create and achieve NEXT in your business as the CEO of your own SOLOpreneur business!
- The format is part “teaching” and part “live Q&A” where all participants are encouraged to show up, learn and ask questions.
Accelerated “Done With You” Services
- Our “Accelerated Done WITH You” services are designed to take the TECH headaches off your plate by leveraging our TEAM of experts so you can focus your TIME on activities in your business where you can see the maximum return and focus on your core genius!.
- However, to be clear, YOU are the key ingredient that makes it all work. Which is why it’s called an “Accelerated Done WITH You” service….NOT a “Done For You” service.
- Each of these “bolt on” services will be implemented based on where you are at in your growth stage so we can “clone” and “scale” your client acquisition efforts.
PHASE 1 – CLONE THE EXPERT
- LinkedIn Campaigns (Connecting/Messaging/Lead Scoring)
- We will provide full strategic planning, profile copywriting & design, audience targeting, message scripting, execution & conversation tracking
- Our daily limits (based on our experience with LinkedIn) are:
- LinkedIn Quick Wins (1st degree) – up to 100-150 messages
- LinkedIn Steady Leads (2nd/3rd degree) – up to 50 connects
- Our ability to consistently execute LinkedIn campaigns on your behalf are dictated by your ability to meet weekly with your Account Director to “vet” lists and update messaging scripts.
- Included in this service is a “Campaign Manager” who will report directly to your assigned Account Director. Their role is to assist you with lead qualification and to manage our LinkedIn virtual assistants. As they get to know your “voice” better they will be able to take more off your plate and allow us to authentically “clone” you! (Up to 15 hours per month)
- LinkedIn Engagement (Reactions & Comments)
- A key component to building rapport (know, like, trust) with your target audience is “engaging” on THEIR content
- We will provide you with the strategic guidance on WHO to engage with and HOW to engage with them. And, by you doing so, you’ll create the “blueprint” of your authentic voice.
- We will then have one of our pre-trained virtual assistants “engage” on your behalf. Which will keep you top of mind with those prospects and make YOUR content more visible in their news feed
- This will free up your time to spend your efforts on higher-leverage activities within your core expertise and have your prospect think of you first when they have a big problem to solve in their business!
- Copywriting & Design Services
- In addition to providing you with copywriting support for your LinkedIn Profile & LinkedIn Messaging, we will also assist you in creating and designing your M.V.P content pieces that will be needed to educate, qualify and position you as a trusted authority and accelerate the buyer’s journey!
- M.V.P Guide (Massive Value Painkiller)
- We will draft & edit a “Guide” (in Google Doc format) for you to use in your LinkedIn campaign follow-up messaging (if using the “Linchpin Method”) & LinkedIn content strategy. The format of this guide will allow you to share your expertise by addressing a major pain that your prospect is experiencing and provide a proven solution that will showcase your unique process / method you use to help your clients achieve their desired outcome!
- You will be responsible for completing exercises (with our guidance) that will help us refine your ONE audience’s greatest pains/problems and outline your unique process / method to solve those challenges.
- Our in-house designer will create a professional cover image for your Guide and your Account Director will assist in styling the ‘content” (headlines, bullets, call-outs, images, etc) within your Guide
- Here’s an example of what these guides look like
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M.V.P. Article (Massive Value Pillar)
- We will draft & edit a LinkedIn article for you to use in your LinkedIn campaign follow-up messaging (if using the “Survey Method”). & LinkedIn content srategy. The format of the article will allow you to CLEARLY communicate WHO you serve and HOW you serve them as well as WHY they should hire you.
- You will be responsible for completing exercises (with our guidance) that will help us refine your ONE audience’s greatest pains/problems. And, the “Survey Method” messaging approach will help us validate these challenges that your prospects face so we can position you as a relevant, timely and trusted advisor.
- Our in-house designer will create a professional cover image for your Article and your Account Director will assist you in styling the ‘content” (headlines, bullets, call-outs, images, etc) within your Article
- Here’s an example of what these articles look like
PHASE 2 – SCALE THE EXPERT
- Expert Content
- People do business with people they know, like and trust. And one of the ways we can accelerate that journey is by creating content that educates your future client at every stage of the buyer’s journey
- You will get strategic advising on content strategy & idea creation. And you will get expert guidance on how to produce professional video content that converts
- Once you produce the content, you’ll provide us your video file and we’ll take care of the rest including full video post-production, design, copywriting and distribution of your content
- Video Example 1https://www.linkedin.com/posts/trevorturnbull_gettingahead-subconcious-videocontent-activity-6735320975149297664-i_L9
- Graphic Example 1 https://www.linkedin.com/posts/trevorturnbull_mindsetmentor-mindset-businesscoach-activity-6734250620829745152-mLUn
- Video Example 2https://www.linkedin.com/posts/trevorturnbull_focus-entrepreneur-takeaction-activity-6737138049836314624-qJde
- Graphic Example 2https://www.linkedin.com/posts/trevorturnbull_contentmarketing-vanitymetrics-prospecting-activity-6729150161974546432-fKTg
- Expert Funnels
- Appointment Funnel
- In order to get qualified sales calls booked on your calendar, we need to set you up with a simple way for your prospects to do this.
- Our goal here is to remove the “technology” and “copywriting” headache from your plate so you can focus on closing more deals!
- Here’s a few examples of what these look like:
- V1: (Calendar) https://calendly.com/trevor-turnbull/30-min-chat
- V2.0: (Discovery) http://expertsellingmachine.com/discovery
- V3: (Quiz) http://apply.expertselling.com/quiz
- V4: (Paid Call) https://go.expertselling.com/rpm-linchpin-strategy
- V5: (MiniWebinar) https://go.expertselling.com/esm
- Guide Funnel
- Once your M.V.P. Guide is created and being leveraged in your Linkedin campaign prospecting, the next step will be to build an email list so you can automate your lead nurturing process
- Our expert team will build your landing page(s), setup your email automation system and assist you in writing a lead nurturing email sequence that will educate, qualify and convert your prospects to book sales calls
- Here’s a few examples of what these look like:
- V1: (Calendar) https://go.expertselling.com/linchpin
Support Systems
- Access to a private & group Slack channels (with our entire team of mentors)
- Access to our “Tech Vault” (all of the tools we use to run our business)
- Access to our “Team Vault” (prescreened/trained database of Freelancers & Virtual Assistants – designers, developers, copywriters, videographers, etc)
Pricing
$5500
$1000 USD DEPOSIT
By completing your deposit payment, you will be signing up for our Expert Selling Machine program. The remaining balance for Month 1 ($2900) will be charged immediately after your Strategic Planning Session with Trevor & your assigned Account Director (approx 10 days after your deposit is received). You will then be setup on a monthly subscription ($3900/mo) that will bill every 30 days for the next 2 months. After that, you will be on a month-to-month contract that can be cancelled at anytime with 7 days notice. What you are agreeing to today is a deposit to “lock in your seat” and to start the process of “onboarding” you into the program.
$1000 USD DEPOSIT
By completing your deposit payment, you will be signing up for our Expert Selling Machine program. The remaining balance for Quarter 1 ($8900) will be charged immediately after your Strategic Planning Session with Trevor & your assigned Account Director (approx 10 days after your deposit is received). You will then be setup on a quarterly subscription ($3900/mo) that will bill every 3 months (which can be cancelled at anytime with 7 days notice). What you are agreeing to today is a deposit to “lock in your seat” and to start the process of “onboarding” you into the program.
Our Promise
Click here to view a montage of client experiences and success stories in our program. You can also view over 50 more testimonials on our Youtube channel:
Want a sneak peek inside our private Slack community?
Click here to take a sneak peek into our Slack support community
Trevor Turnbull
Lead Mentor
Jason Smith
Strategy Mentor
Danielle Grant
Mindset Mentor
Moniera Khan
LinkedIn Mentor
Justin Keltner
Tech Mentor
Deanna Walsh
Support Mentor
Ara Svadzian
Account Director
Riley Barnfather
Account Director
Amber Rana
Account Director
Mike Vipond
Copywriter
we will not spam, rent, or sell your information…